Digital:CC provide an ever growing range of electronic promotional media which have become an important part of the marketing mix for many companies and provide the perfect marketing tool. ecards, players, screensavers, screenmates and games are innovative and contemporary forms of promotional communication that can cut through the clutter and engage the audience. These products have a proven track-record and level of excellence at Digital:CC to meet clients' objectives because:

• can be created in small sizes with ease of delivery in mind for downloading or forwarding.
• A central component of viral marketing - the digital version of 'word of mouth'.
• Promotional media is engaging in that it offers the recipient/target entertainment value and potential actual value in prizes etc. (depending on the type of promotion used)
• Digital media is simple and accessible way for companies to engage in data capture in a non-threatening, consumer choice mode, by allowing consumers to subscribe to them.
• In terms of awareness raising, brand development, brand affinity, PR, sales and marketing, using promotional media in the right way can complete any marketing campaign and ensure a 'front of mind' experience in the heads of today's consumers.