Digital:CC were asked by Best Buy Inc. to produced a promotional video clip to highlight their work within the entertainment industry. This video was aimed at marketing managers, decision makers and key names and companies within the entertainment industry. The aim was to attract collaborations with film companies, recording artists and game tiles by leveraging the mass marketing and brand name of Best Buy around America within the retail space.

After an initial brief from Best Buy our creative team came up with 3 unique ideas and treatments for the video pieces that Best Buy could make available to us. Once submitted we worked closely with them to explore all the options and the best solution to ensure maximum brand awareness, marketing message and delivery of a 4 minute promotional video clip.

The end product has been very well received by both Best Buy executives and all potential partners they have shown it to.

View the clip here. You must have Quicktime Player installed.