For the launch of So Solid, Digital:CC were asked by Independiente Records to help create an online brand and logo that could be used both on and offline to help promote the band. Once completed the logo we created was used on anything and everything that So Solid did.

In addition to this, our creative department and promotions team put together, in collaboration with Independiente, an on-line campaign that helped promote the band, the album, the singles and created a very strong on-line presence and community for the band.

The campaign consisted of a website, online games with viral elements and promotion, an enhanced CD, screen saver, a 3DDVD game, DVD cover design and intro movie to the Brits Awards appearance the band made.

Logo and Branding
Website design, build and updates
Single promotion including game and ecard. The game leaked game tips and tricks through a linked message board and also treated players to an exclusive remix of the single once they passed a certain score.
Enhanced CD design and programming
3D DVD Game
Screen Saver
Viral/Promotional Tools including ecards, online mixer tool and wallpapers
Brit Awards
DVD Cover design and CD Sleeve